Figi's Gift Catalog Online! About 60 years ago a federal cheese inspector named John Figi wanted to make Wisconsin's finest cheese available through the mail. He sent 1,500 postcards peddling his Wisconsin Aged Cheddar and received 43 orders! A great beginning! Just one small setback, John didn't have "wheels" to get his goods to the post office. So he borrowed a red coaster wagon from a friend... and used it to deliver all 43 packages.

That's how it all began. The young entrepreneur and wife, Ann sorted orders, cut 200 one-pound wheels and 70 one-pound blocks of cheese on the kitchen table, sealing it in cellophane heated on the stove, and penciling in the addresses. Dinner was usually perched atop the finest Colby, Cheddar, or Swiss cheeses packed high in the family refrigerator!

Our founder had very particular ideas about service and he based every decision on this golden rule: "Sell good gifts, at good prices with satisfaction guaranteed... no matter what! Follow this rule and customers will come to you."

Today, we still use John Figi's creed as the yardstick to measure our performance. Our commitment to your satisfaction is undiminished, and after 60 years of good taste, it's clear Figi's philosophy is a winner!

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